Merchandising & Insights

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New Tailored Market Intelligence

A concierge-level, made-to-order analysis built around your specific market. Submit a brief intake form with your location details and receive a tailored intelligence package covering market opportunity sizing, local shopper demographics, regional category trends, and foot traffic patterns within your DMA.

Request a Custom Market Report

View Sample Custom Market Report

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The Latest Category Insights:

A comprehensive quarterly report covering the state of the bedding industry at a national level. Discover the latest macroeconomic trends, category and pricing shifts, channel dynamics, shopper demographics, and foot traffic patterns to support informed merchandising and go-to-market decisions.

View Report

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Regional Category Deep Dive

A region-specific extension of the Category Insights Report, available for the Northeast, South, Midwest, and West. Each deep dive delivers localized category trends, pricing dynamics, construction and channel shifts, and foot traffic insights at the regional level, enabling you to align assortment and strategy with the trends shaping your broader market.

Click To View Northeast Report

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Click To View South Report

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Click To View Midwest Report

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Click To View West Report

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Consumer & Category Intelligence:

Explore consumer insights that will help drive business goals and initiatives.

Mattress Buying Trends by Generation:

An insights-driven breakdown of how different generations shop for mattresses. It covers purchase drivers, preferred channels, spending patterns, and unique factors that influence each generation, helping you tailor your approach to reach today's shopper.

Download Guide

Mattress Insights Essentials:

A consumer-centered view of the sleep needs and preferences shaping mattress shopping today. Drawing from proprietary research. Discover how shoppers sleep, where they struggle, and what matters when recommending solutions.

Download Insights

The Mattress Buying Consumer Journey:

A research-backed look at how today's shoppers buy mattresses, from initial trigger through research, evaluation, and purchase. Discover the key touch points, decision drivers, and moments of influence across the path to purchase.

Download Report

Our tools to help you succeed

This integrated suite of proprietary tools is designed to support data-driven decision-making for product assortment planning. It enables your team to align offerings with customer demand, maximize sales, and improve margin performance by national level. Contact your sales representative for more information.